Ex-Tropical Cyclone Alfred wreaked at least $1.2 billion of damage across south east Queensland and northern New South Wales. Navigating challenges during weather events is crucial for business continuity.
So how can businesses prep for the unexpected? Brisbane-based Poolwerx CEO Nic Brill shares his insights and tips on resilience and recovery.
Rapid response is crucial
In times of crisis, swift action minimises operational impact and ensures continued service to clients. With ex-Tropical Cyclone Alfred, Poolwerx ensured quick access to emergency supplies and stocked stores with essential products.
The company was the first in the industry to introduce tailored cyclone-recovery kits for its franchise partners, equipping them with the tools and knowledge to offer specialised support for evolving client needs.
A total of 49 stores, from Hervey Bay/Fraser Coast to Coffs Harbour, benefited from this initiative.
Preparation is essential
It can make all the difference when a disaster hits to have contingency plans in place, such as ensuring stock availability and securing critical resource.
By forward planning, Poolwerx was able to navigate the impacts of major weather events and ensure its network’s doors remained open to support the community.
Staying grounded helps everyone
Helping businesses stay stable and focused during a crisis can inspire confidence in clients and foster long-term community loyalty.
Sharing knowledge and experience
By sharing lessons learned, businesses can contribute to a collective effort to help others navigate future challenges, building a stronger and more resilient business community.
