UBX, adidas Boxing unveils latest campaign

UBX adidas Boxing campaign (1)
The campaign aims to highlight boxing’s universal appeal. (Source: Supplied)

Boxing and strength gym UBX has unveiled its latest campaign in partnership with adidas Boxing.

The Boxing is for Everyone campaign celebrates the inclusivity, diversity, and transformative power of boxing. 

Edrianne van Bennekom heads up marketing and PR at UBX.

“Boxing has the power to change lives by challenging perceptions of what we are capable of. This campaign is about making boxing accessible and fun for everyone, regardless of their background or fitness level. We want to inspire people to rethink what’s possible,” van Bennekom said.

“This collaboration beautifully merges adidas’s performance-focused heritage with UBX’s community-driven approach to fitness, creating a unique synergy that appeals to both high-performance athletes and casual fitness enthusiasts.”

UBX and adidas Boxing have released a co-branded range of boxing gloves, merchandise, uniforms, and apparel. The collection is available exclusively at UBX gyms globally.

Tim West, co-founder and managing director of UBX said “As UBX continues to expand globally, our partnership with adidas Boxing allows us to bring exclusive ranges to each market. We aim to release limited edition gloves and apparel that resonate with our UBX communities worldwide.”

UBX offers a mix of boxing and strength training in a 12-round circuit format. It has 100 locations worldwide.