Boxing franchise UBX has stepped into the Japanese market, opening three locations in Tokyo: Kodemacho, Kagurazaka and Omori.
Together with the Prova Group, UBX is set to open a minimum of 145 locations in Japan over the next 10 years.
Tim West, UBX co-founder and managing director, said “Japan is an exciting market for UBX due to its strong interest in boxing, longstanding affinity with martial arts, and long list of world champions including former P4P #1 boxer Naoya Inoue.
“As seen globally, consumer interest and participation often follows professional success in sport.”
UBX opens in Japan as the Aussie brand’s sixth overseas market. It already operates in New Zealand, Singapore, Ireland, the UK, and the US.
In June, UBX launched is first US location in Larchmont, New York, which followed on from the UK and Ireland launch in March launch.
There are now more than 200 members in New York. UK and Ireland now have four locations active.
The overseas expansion is a combination of direct entry from the Australian-based HQ team and strategic master franchise agreements with Prova Group (Japan) and Empowered Brands (UK and Ireland).
The UBX founders’ goal is at least 500 gyms globally by 2033.
In June this year the boxing franchise signed a global partnership with adidas Combat Sports.
UBX is a boxing fitness franchise founded in Brisbane, Australia, by tech entrepreneur Tim West and four-time world champion boxer Danny Green. Last year the pair rebranded their 12RND Australian franchises to the UBX name.
The founders say the company’s goal is to make boxing a more accessible fitness experience.
It offers a unique mix of boxing and strength group training in a 12-round circuit without class timetables.