Whether managing risk and compliance, retail media, marketing campaigns or allocating staffing resources, marketers within franchise businesses are under growing pressure to meet the evolving needs of their franchisees and consumers as well as stay ahead of competitors in a market flooded with promotions and campaigns.
“It can be a challenge finding the right time to address the fast-paced, often siloed organisational structure of retail businesses,” explains Gavin Watson, senior industry lead, Asia-Pacific, Japan at monday.com.
A centralised solution
monday.com is a multi-product platform that can empower franchise businesses to streamline their workflows into a single, intuitive solution. Its AI-powered capabilities can also help teams align on business objectives with measurable outcomes like OKRs and KPIs. The platform provides customisable templates that can be implemented quickly and supports endless use cases.
For teams of any size that are collaborating in silos, strategic directives often lose clarity as they trickle through teams. Reporting becomes fragmented, and data collected manually can be outdated by the time it’s reviewed.
Businesses need to avoid silos
“Planning done in isolation creates information silos, explains Watson. Teams need to know what others are doing to reduce confusion and increase alignment.
For example, a marketing team might prepare an extensive Black Friday campaign – but if merchandising, online or in-store teams are unaware of key stock offers or promotions, then the customer experience can falter.
Watson says if a customer is attracted to a store by a promotional offer and cannot find the promotion, it can create a bad customer experience and may prompt them to visit a rival retailer.
Assessing risk and compliance
The monday.com platform can also help businesses manage and address risks, from product compliance to ESG.
“monday.com has an approval process where you can annotate, markup, look at what’s on your product or your image, and have an audit trail and a process to manage that before that bit of content goes to production or manufacturing.”
He says there can be risks on many levels, from how the product is packed and described to the logos and colour profiles used. There are risks associated with ensuring companies comply with ESG or regulatory OH&S compliance, for example.
With so many moving parts, vendor approvals and processes, and data silos, for example, managing these risks can prove a challenge for some retailers. monday.com is helping companies manage that by providing them with the necessary tech stack that gives them transparency on where – and where not – processes are in place.
How visibility and communication can drive growth
Visibility and communication are two essential drivers for optimising efficiency and growth, explains Watson.
“monday.com is about streamlining workflows while creating transparency for companies so they can drive business goals at scale. It’s all about reviewing, creating, and refining better processes.”
