Viva Leisure, the parent company of Plus Fitness and Hiit Republilc, has appointed Kevin Mott as national franchise operations manager, and Kate Allott as national operations manager for its newly acquired brand Rebalance.
Viva Leisure is a relatively recent player in the franchising space after acquiring Australian Fitness Management (AFM), the master franchisor of Plus Fitness, in August 2020.
It plans to ramp up its franchising portfolio, both in Australia and overseas, with Hiit Republic and Rebalance ready to grow under the umbrella of the Chain Collective Group (CCG), led by Kevin Mott and Kate Allott. Right now there are 23 Hiit Republic and nine Rebalance studios in Australia.
Viva Leisure’s head of franchising, Gordon Martin said “Kevin and Kate bring a wealth of experience and industry knowledge, as well as a talent for strategic lateral thinking and the important franchisee-first approach to brand growth. These qualities complement our growth strategy both domestically and overseas and will enable us to achieve our goal of becoming the fastest-growing Australian fitness franchisor.”
Both new recruits join Viva Leisure from the Collective Wellness Group, which franchises Anytime Fitness and Xtend Barre.
In the last 10 years Mott has worked directly with franchisees across Anytime Fitness and Xtend Barre, building business performance based on franchisor trust and strong franchisee engagement.
Mott will be driving rapid growth for the Hiit Republic brand.
“Hiit Republic is built on a solid core of performing corporately owned studios and provides a tremendous foundation for franchisees to have trust in the model and I’m excited to join a group that has proven appetite for growth through people and innovation,” he said.
Allott has worked as national fitness manager for Anytime Fitness and Fitness First, and brings experience as a dancer, studio owner, club manager and personal trainer. She will implement and support the growth strategy of Rebalance Pilates and Yoga as it transitions to a franchise.
“The continued growth and acquisition of Viva Leisure’s many brands is impressive, and I’m thrilled to be on this journey as they cement their position as a leading health club and operator across the globe,” Allott said.
- Read more about Viva Leisure here.
