Viva Leisure has signed a three-year partnership between its new fitness brand Zoo Fit and the Fremantle Football Club.
As the Official Gym Partner of the club across both the AFL and AFLW programs, Zoo Fit will get stadium branding and deliver fan activations throughout the season.
The partnership coincides with Zoo Fit’s arrival in Western Australia, with its first club in Wanneroo set to open 25 July ahead of sites opening in Mandurah, Clarkson, Port Kennedy, Butler, Kennedy Park and Forrestdale.
Viva Leisure chief marketing and data officer Rob Nolan said “We’re thrilled to be partnering with the Fremantle Dockers AFL and AFLW programs as we expand Zoo Fit across Western Australia.”
He said the partnership signals Viva Leisure’s long-term commitment to the state and its support of grassroots sport, local clubs and initiatives that encourage active lifestyles, inclusion and stronger community connections.
“The Freo Dockers are a Club with strong community values, an ambitious vision and a passionate supporter base. We’re looking forward to doing the reps together and helping more West Australians access affordable fitness and wellness experiences.”
Nolan said Zoo Fit will establish a presence in WA through community partnerships, local employment opportunities and collaborations with sporting organisations, creators and local businesses.
“This isn’t a cookie-cutter gym brand parachuting into WA,” he said. “We’re building something that reflects the energy of local communities and gives people incredible value without compromising on experience. The Fremantle Dockers partnership is a great example of the kind of local connections we want to build across the state.”
