What is the biggest concern for franchisees and how can franchisors help them get set for success?
Cash flow, inventory management, pricing, marketing – all these are business elements that can cause heartache for franchisees.
But none of these come top of the list in franchisee concerns, according to Beaumont Tiles.
Instead it is training and tools that assist with staff selection, training and management that are among the most crucial aspects of a successful and profitable franchise.
Franchisees in the retail network – whose backgrounds span from sports management to agriculture – attributed their success to the people-focused business model and systems developed by the franchisor.
Beaumont Tiles’ recruitment specialists use an online recruitment tool provided by Expr3ss to help franchisees with advertising, sourcing, interviewing, selecting and hiring the staff that have the right cultural fit with both the company and the individual franchise.
This approach to recruitment has reduced the number of days to hire staff to an average of 15, and has boosted staff retention and performance across the business.
Neil Gilroy who owns four Beaumont stores in Victoria, the first of which has grown turnover from $700,000 to more than $3m, said Beaumont Tiles had provided him with invaluable skills in recruitment, training and creating a positive culture.
“I’ve learned that listening, learning and looking after my staff is vital. It makes for a positive, proactive work environment which is reflected in our interaction with customers,” Gilroy said.
As part of the Beaumont Franchise Partnership, franchisees participate in the Beaumont Tiles Leadership Development program, which was recognised by the Australian Institute of Training and Development Awards in 2016.