US-based Xponential Fitness has completed its divestiture of CycleBar and Rumble to Extraordinary Brands in an undisclosed deal.
Mark King, CEO of Xponential Fitness, said “Divesting CycleBar and Rumble is consistent with what we emphasised during our Investor Day in New York. We will focus our time and capital on the brands that drive profitability both today and also in the longer term,” he said.
“We are committed to putting our franchisees first, while enhancing our operations, growth, and member experience.”
It will now concentrate on its Australian-born brand BFT, Club Pilates, Pure Barre, StretchLab and YogaSix.
CycleBar and Rumble join boutique fitness franchisees Row House, Neighborhood Barre, Purvelo Cycle, and Eat The Frog Fitness in Extraordinary Brands’ portfolio.
In Australia, CycleBar and Rumble are part of the master franchisee Boutique Fitness Studios‘s stable. Last year Viva Leisure, the parent of Plus Fitness, took a 34 per cent stake in Boutique Fitness Studios.
