Zarraffa’s Coffee has launched a brand new format, a drive-thru-only store, in Beaudesert, Queensland.
The coffee chain’s managing director and founder, Kenton Campbell, expects the more compact and lower investment model to drive future growth.
“We are seeing incredible interest from prospective franchisees, however the price point for a full drive-thru store is getting close to $1million to open. Our stores are significant operations and require a larger investment, but the drive-thru-only model is modifiable and starts from around $650,000.”
Smaller footprint delivers
Campbell said the pandemic fast-tracked the delivery of a drive-thru-only concept which had been in the pipeline for years.
“With so many distancing measures in place, our shopfronts and cafes were rendered unusable for a period of time, and we still saw incredible business growth and realised that a smaller footprint, with the right layout and equipment, could really do the job.”
The Beaudesert store is about 90sqm, with 65sqm internal space.
Drive-thru-only can grow the Zarraffa’s footprint
“While our core markets are fairly well saturated – especially southeast Queensland – there is still huge growth potential into regional Queensland, New South Wales and Western Australia,” said Campbell.
Zarraffa’s launched its first drive-thru in 2009.
“This next iteration of our operation is designed to be built in a shorter amount of time, on a smaller footprint and combines top operating principles with a lower cost of entry, what’s not to love?” said Campbell.
The Beaudesert drive-thru-only store is owned and operated by multi-site franchisees Jordan Wyborn and Ashley Byers. The pair run stores at Toowoomba North, Redbank Plains, Greenslopes and Pacific Pines.
Ashley Byers said “It is such an honour and a privilege to be able to own and run the first drive-thru-only store in Queensland. It is so special we get to bring the newest concept from Zarraffa’s Coffee to life.”