Brisbane Airport Corporation (BAC) is once again looking to strengthen its premium food and beverage offering as redevelopment of its domestic terminal ramps up.
The latest development stage sees BAC inviting Request for Proposal (RFP) from premium operators across a number of sites, with opportunities ranging from 18m2 to 259m2.
All sites currently available are located on level 2 (departures) of the recently completed Qantas Caf_ Court, complemented by a fresh retail mix of fashion, accessories and other specialty retail, to be completed by 2020.
The invitation for level 2 proposals comes after a successful campaign in July that saw all sites in the level 1 (arrivals) area quickly snapped by premium retail and dining outlets.
Speaking with Inside Franchise Business earlier this year, Jessica Shannon, community engagement advisor for BAC said the latest development presented franchise brands with a unique opportunity to expand their network in an area with dense foot-traffic.
“The sites present a great opportunity for franchises to expose their brand to millions of customers annually from all over Australia and parts of the world; the airport has a captive audience so there is huge potential for productive franchises,” Shannon said.
Stage one of the domestic terminal redevelopment was completed in June 2016 and saw the introduction of 19 new retail and food and beverage concessions, with a number of brands opening their first stores in the Queensland or Australian market.
In January 2019, BAC will assume entire operational control across the terminal to create a single terminal with common systems, serving as the catalyst for Stage 2 of the $40 million retail redevelopment.
BAC is encouraging interested operators to submit proposals that cover all aspects of contemporary food and beverage retailing, from quick service restaurants to casual dining chains, including an opportunity to operate a curated food precinct inspired by the Asian style ‘Hawker Market’.
The unique ‘Hawker Market’ proposal would feature maximum seating and natural lighting from the rear of the precinct, serving as the terminal’s anchor food and beverage outlet.
“Our goal is to break the usual ‘airport mould’ and to create a distinct space that differentiates Brisbane Airport from all others,” Shannon said.
Other proposed concepts include three side-by-side, quick service offerings with Mexican/Greek/Turkish cuisine, gourmet burgers, and Asian cuisine; and, two high volume offers such as sushi, burgers, Mexican, Turkish, Greek or Asian.
The RFP will close on Thursday 1 November 2018.