Branding Archives

Cheesecake Shop Canberra rebrand

The Cheesecake Shop completes new look rollout in Canberra

The rollout will continue across Australia and New Zealand.
Body Shop fail

The Body Shop shouldn’t have failed in an age when consumers want activism from their brands. What happened?

The Body Shop's journey over the last 20 years has diverged from its origins.
Raine Horne brand refresh

Raine & Horne reveals brand refresh

The new look is expected to attract top-tier talent to the business.
McGrath brand refresh

McGrath unveils brand refresh to mark new era

The new look will roll out across the 130 McGrath offices.
Subway eat fresh feel good

Subway reveals ‘Eat Fresh.Feel Good.’ brand message

Subway took two years to create its new brand platform.
Strong Pilates Upside

Strong Pilates signs Japan master franchise deal, adds clothing

The Pilates chain launches an athleisure range as it reveals plans to expand to Japan.
Ella Bache new look

Ella Baché unveils new look salon design

A brand new salon in Secret Harbour, Western Australia is showcasing the new look.
Totally Workwear revamps brand

Totally Workwear revamps brand

Totally Workwear is Australia’s largest network of 90 workwear specialist stores.
McDonald's Crocs

Would you like Crocs with that? McDonald’s teams with cult footwear brand

Inspired by both brands’ loyalists, the mashup will also include the release of a Jibbitz and socks line. 
Fully Promoted $10000 products

Fully Promoted awards $10,000 worth of product

The brand's recent Dress for Success competition received thousands of entries.