Branding
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KFC unveils refreshed menu, branding and store concepts
KFC is exploring more mix-and-match choices and flavour in its expanded menu.
Viva Leisure boosts portfolio with Zoo Fit launch
Two sites in Western Australia kickstart the national rollout of the new brand.
Roll’d signs exclusive three-year deal with Hockey Australia
The Vietnamese food chain is the exclusive partner in the QSR category.
Strong Pilates unveils new programming
The new program features a six-category class structure on a 12-week rotation.
Red Rooster’s brand reinvention taps into Australia’s heartland
The brand reinvention aims to reclaim the brand's iconic status.
Blooms the Chemist redesigns stores to boost customer experience
The new look store design has been unveiled in Figtree.
Fitstop reveals new performance-charged brand refresh
A new look delivers the fitness chain a clear, flexible brand framework.
Muffin Break brings back Muffin Man in major brand evolution
The iconic Muffin Man is back as part of the cafe chain's marketing playbook.
Why CEOs and franchisees need to shift their marketing mindsets
Time-poor and revenue-focused franchisees are often more comfortable running discounts that produce an identifiable ROI ...
Gloria Jean’s unveils next-gen store design
The new format is designed to boost efficiency and emotional connection.