Branding
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Muffin Break brings back Muffin Man in major brand evolution
The iconic Muffin Man is back as part of the cafe chain's marketing playbook.
Why CEOs and franchisees need to shift their marketing mindsets
Time-poor and revenue-focused franchisees are often more comfortable running discounts that produce an identifiable ROI ...
Gloria Jean’s unveils next-gen store design
The new format is designed to boost efficiency and emotional connection.
Stockdale & Leggo unveils fresh brand identity
Real estate and property management chain Stockdale & Leggo has unveiled a new brand identity. The refresh marks a n...
Domino’s unveils fresh branding
A new jingle, Dommmino's, has been recorded by Grammy-nominated artist Shaboozey.
In spite of AI, people still look to trusted people when vetting brands
New LinkedIn research shows people turn to trusted voices in their networks for advice on brands.
The Coffee Club rolls out ‘The Club for Everyone’ campaign
The new look draws inspiration from the brand's heritage, with modern design cues.
Sushi Sushi launches ‘real food, ready to go’ campaign
The campaign is part of a market research-backed rebrand.
Viva Leisure unveils fresh branding, new cross-brand pass
The new branding signals the business' shift to a fitness ecosystem.
My Chemist Chadstone converts to Amcal, kickstarts 20+ store rebrand
The first of the My Chemist stores to rebrand to Amcal Plus opened its doors at Chadstone on 27 March. The strategy to c...