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Fitstop performance brand refresh

Fitstop reveals new performance-charged brand refresh

A new look delivers the fitness chain a clear, flexible brand framework.
Price Attack buyer incentive

Price Attack plans 10 more stores, unveils $25K buyer incentive

Some new sites will offer three months free rent, others free stock or a guaranteed income.
Muffin Break branding evolution

Muffin Break brings back Muffin Man in major brand evolution

The iconic Muffin Man is back as part of the cafe chain's marketing playbook.
brand marketing franchisees CEOs

Why CEOs and franchisees need to shift their marketing mindsets

Time-poor and revenue-focused franchisees are often more comfortable running discounts that produce an identifiable ROI ...
Red Rooster summer campaign

Red Rooster revamps summer campaign

The Reds summer campaign revisits a popular TVC.
Gloria Jean's next-gen store

Gloria Jean’s unveils next-gen store design

The new format is designed to boost efficiency and emotional connection.
Aramex Menulog drivers

Aramex offers Menulog’s drivers new opportunities

Menulog exits the Australian market on 26 November.
Chatime 20th anniversary campaign

Chatime’s new campaign marks 20th anniversary

Chatime is serving six top signature drinks in 'blind' cups.
Dominos franchisees food margin

Domino’s franchisees demand reduction in food margin, advertising fees

Franchisees claim their earnings have not risen in line with inflation.
Chatime response franchisee claims

Chatime refutes franchisees’ claims in recent media report

Chatime rejects claims it imposes fines on franchisees for underperformance.