CouriersPlease unveils brand new identity

CouriersPlease new look
A cheaper van livery will appeal to new franchisees. (Source: Supplied)

CouriersPlease has undergone a brand refresh, and is rolling out its slick new look progressively from this month.

The 40-year-old firm swapped its yellow and red colour combination for a cleaner white with red logo colourway which will freshen up its vans, marketing collateral, website and satchels.

The new look also reduces costs for franchisees joining the CouriersPlease fleet. The previous van design required a yellow vinyl wrap, which was a significant investment for new franchisees.

All new vans will be white, with the new logo displayed on the bonnet, rear window, and both sides of the vehicle.

CouriersPlease new look vans promote franchising

CEO Richard Thame said “The logo on our vans will also feature a QR code that will allow people to directly apply to become a CouriersPlease franchisee. Our vans are our mobile ambassadors, and we want to attract like-minded people to join our team.

“We are actively growing our territories and franchisee network – currently at 850 and 800 respectively – on the back of our strong ongoing growth in parcel volumes since the pandemic. In the September quarter alone, our volumes grew 25 per cent on the previous year.”

The logo has a clever new typographic design. The ‘O’ depicts a location point on a map and its head-and-shoulders outline reflects the brand’s people-focused culture.

The rear of each van will also feature the company’s sustainability message: Delivering for People and Planet. 

Thame said “Our logo may be red, but our future is green at CouriersPlease, and we are making every decision with sustainable considerations to boost our attractiveness for retailers with an environmental conscience and to help meet the expectations of customers.”

Sustainability is part of the CouriersPlease mission

CouriersPlease is building Green Star-standard depots with solar power, reusable water systems and electric vehicle chargers. It is trialling electric vehicle deliveries and rolling out a carbon calculator to track delivery emissions.

The brand refresh is an opportunity for the courier firm to launch the company’s new cross-border solution, leveraging the ownership of global post and E-Commerce operator Singapore Post.

CouriersPlease will be a worldwide carrier with integrations across ports worldwide, and removing the map of Australia from the logo helps to communicate the company’s global growth ambitions. 

The brand is currently being rolled out across depots and fleets in Sydney, Melbourne, Brisbane, Adelaide, Canberra, Perth, the Gold Coast, Sunshine Coast, Toowoomba, the Central Coast, Newcastle, Wollongong, Bendigo, Ballarat and Geelong.