The Roy Morgan Customer Satisfaction Awards names three food brands among the winners for 2022.
Zambrero is one of 21 first-time winners across all categories – it was named the Quick Service Restaurant of the Year.
Roy Morgan CEO Michele Levine said “The Canberra based Mexican restaurant chain has expanded rapidly in recent years and now has over 245 restaurants globally after being founded less than two decades ago in 2005.”
Muffin Break, Subway and Chemist Warehouse were among brands with repeat wins. Back-to-back winner Subway also scored a clean sweep of 12 Monthly Customer Satisfaction wins. The sandwich chain took out the Major Quick Service Restaurant of the Year award.
Franchise brands awarded for customer satisfaction
Roy Morgan surveyed more than 60,000 Australians between January and December 2022 to garner customer satisfaction ratings across more than 30 industries. The annual award goes to the company with the most Monthly Customer Satisfaction wins.
Levine said “While we at Roy Morgan collect and collate the data, the “judging panel” is made up of customers of the 280 companies – many thousands of them – giving their honest, unvarnished opinions. That’s what makes these awards so meaningful and so highly valued.
“We ask respondents to tell us which companies they deal with in different categories and then to rate how satisfied they are with each. Each month we calculate monthly Customer Satisfaction winners in each of the categories as the year unfolds, and the annual award goes to the company with the most monthly wins. Simple.”
Levine said the awards represent more than 280 companies competing in 40 categories.
“Roy Morgan Customer Satisfaction Awards honour the Australian businesses who deliver continuously on their social contract with every customer,” she said.