Chemist Warehouse has appointed a new head of ecommerce and digital experience to elevate the brand’s online shopping experience.
Newly appointed Leteesha Serzycki will lead the pharmacy’s digital strategy and platform transformation.
Serzycki will also oversee online trade, performance, digital delivery and customer experience.
“In an era where businesses must adapt swiftly to the digital age, I am driven by a clear vision to lead Chemist Warehouse into the forefront of the digital landscape for pharmaceutical retailers.”
Serzycki said enhancing the online customer journey “is paramount for achieving sustainable growth and year-on-year success.”
Chemist Warehouse has introduced a number of initiatives and innovations over the last year including a hospital pharmacy joint venture and an optometry chain. Celebrating its 50th year, the pharmacy business opened its 500th store, and recently extended its Fast Pharmacy initiative.
