QSR franchise Zambrero has partnered with full service creative agency Today the Brave to grow its global network of 245 restaurants. Zambrero is now the eighth largest Mexican restaurant group worldwide.
Samantha Parker, general manager – marketing, Zambrero said rapid growth and redefining the customer experience are key.
“Our strong business performance has allowed us to work with ambitious creative partners such as Today the Brave that will help us accelerate our brand’s global growth, as well as support our extensive 200+ Australian restaurant network” said Parker.
Zambrero Today the Brave partnership will boost growth
Today the Brave’s founding partner, Jaimes Leggett, agreed that Zambrero has an appetite for growth.
“We couldn’t be more thrilled to partner with them on this journey,” he said. “At Today the Brave, we believe that bravery is the key to accelerating growth in a meaningful way, and Zambrero’s ambition to do brave work makes this a partnership we’re extremely excited about.”
Late last year, Zambrero achieved a significant food relief milestone, packing more than 430,000 meals in one day. The initiative was part of the Plate 4 Plate mission to distrubute meals to help end world hunger.
Zambrero has now donated more than 66 million meals since the inception of its Plate 4 Plate initiative.
Today the Brave has worked with clients including the University of Sydney, AMP North, News Corp, Hoyts and Mercury Capital.
Zambrero’s ‘Feel Good’ message sparks positive change
Two years ago the Mexican restaurant chain signed with Surfing Australia. The partnership aimed to promote healthy eating and help fuel grassroots surfing nationally.
Zambrero’s ‘Feel Good’ platform aligned with the sport’s governing body’s focus on creating positive change, said Surfing Australia’ head of partnerships, Clarissa Pike.
