The fitness chain Strong Pilates has unveiled the next stage of its More Than Pilates brand campaign, focused on the progressive programming framework that underpins the brand.
A new six-category class structure will follow a 12-week rotation sequence designed to maximise members’ progressive overload.
The brand combines cardio and strength training, and uses exclusive equipment in its workouts.
Michael Ramsey, co-founder of Strong Pilates, said “We know our members love Pilates combined with strength training, but want to balance out the cardio. This next phase is about delivering on that ask with precision and continually challenging our community to come back for more.”
The business restructured its internal programming team and invested in a four‑week Strong Academy development series to upskill instructors.
The marketing campaign, in partnership with creative production agency House of Groms, delivers a humorous and educational take on the new program.
