Strong Pilates has launched its latest brand campaign ‘More Than Pilates’, aiming to showcase the brand’s energy and focus on community. The campaign launch will elevate the brand ahead of its expansion into the US market and 13 other countries.
Co-founder of Strong Pilates, Michael Ramsey, said “As we roll out the first of our US studios, now is the time to highlight our world-first offering and position an Australian brand at the forefront of the global fitness industry.”
Head of marketing, Amanda Burwood, said more than 2800 responses in a global member survey underpin the campaign’s approach.
“We want to capture the sweat-dripping, heart-pounding moments of every class which pushes boundaries and drives results. Our goal is longevity, and it shows, with members telling us they visit Strong on average four times a week,” Burwood said.
Strong Pilates combines Pilates with cardio and strength training using its exclusive Rowformer and Bikeformer equipment.
The fitness brand has more than 90 operating studios and more than 200 to open across 14 countries.
This article has been updated. The 14 countries includes the US.
