Fast casual Vietnamese chain Roll’d has aligned with Hockey Australia as its exclusive QSR partner through to 2028.
As part of the agreement, Roll’d will feature on the right chest of player’s shirts for Hockey Australia’s national teams: the Hockeyroos, Kookaburras, Jillaroos and Burras.
The Roll’d logo is already emblazoned on the Hockeyroos’ shirts at the FIH World Cup Qualifying event, broadcast on free to air tv, and will be included across digital platforms and media assets, Hockey Australia reports.
In addition to its QSR exclusivity, the fast casual chain holds official partner status with the Hockeyroos and Kookaburras, and will show its support for grassroots hockey initiatives across the country and for the Hockey Australia National Championships.
In the agreement Roll’d is the preferred catering option for the National Championships, which includes food truck opportunities. The QSR chain will feature in on-site signage, social media and program promotions, and voucher distribution opportunities.
The agreement provides Roll’d with a comprehensive marketing platform across live, digital, and broadcast environments. It will have on-site signage, voucher distribution, and promotions at all major domestic events.
The QSR chain will benefit from targeted web banners, in-stream ads, and broadcast integration at major international matches. This collaboration also taps into athlete ambassador opportunities and high-level corporate perks, ranging from social media to VIP match-day hospitality.
