Global shipping solutions platform InXpress is turning to predictive shipping insights, smarter automation, and more intelligent decision-making for customers to drive growth across the network.
Michelle Price, chief commercial officer at InXpress APAC, said “Customers want faster quoting, carrier options and real time tracking, so we need to integrate new carriers effectively and in a timely manner.”
It is rolling out its latest Webship platform iteration across Australia to meet the demands of the logistics industry: automation, built-in self-service tools, complete customer visibility.
The shipping solutions platform is also providing more customised solutions for particular customers.
“This empowers the franchisees with better data, insights, efficiencies and they can break into a new market that generates huge margins,” Price said.
Over the last 12 months the business introduced a tiered pricing project that provides customer-specific pricing for corporate or enterprise customers, directly integrated into their operating system.
Another project, still being trialled, is focused on efficient communications between franchisees and customers, with automation that streamlines prospecting and reduces the risk of churn.
“We always look at how AI reduces admin time; we make sure franchisees are freed up to engage in strategic face-to-face conversations with customers. That human relationship really matters,” Price said.
At the back end of the business, InXpress is working to enhance franchisees’ data-driven decision-making.
“Franchisees will be able to judge the cost to serve – whether or not investing in a particular customer will deliver a good return on investment,” Price revealed.
Reporting dashboards already give franchisees visibility over KPIs and customer trends. Sales forecasting and full operational analytics are being built in.
“We use the data and analytics to do monthly business reviews with franchise owners. This means we can guide them in areas of their business where they might face challenges, and where there are opportunities for growth.
“The goal is for both franchise owners and the franchisor to take data into actionable insights to quickly gain competitive advantages,” Price said.
