Beverage giant Frucor Suntory and Metro Petroleum have opened their first-ever V concept store in Australia.
Located in Metro Petroleum, Greenacre, the concept store is said to offer an immersive brand experience with dynamic digital signage around the perimeter, displaying various promotional offers across the new V Energy beverage range.
“The V Concept store is a testament to the strong relationship and shared values that Frucor Suntory has with Metro Petroleum,” said Chris Burgon, sales director at Frucor Suntory.
“Together, our customers are huge fans of the V Energy range, and it’s an exciting time to put our vision of a concept store into reality in time for the summer months.”
Customers can find the full range of beverages inside the store, including – inspired by the companies’ partnership – V Green, V Blue and V Refresh.
“As the energy category continues to grow and expand within the petrol and convenience sector, Metro Petroleum is proud to be partnering with Frucor Suntory on a first-of-its-kind concept store for both businesses,” added John Dib, MD at Metro Petroleum.
This article was first published on sibling website Inside FMCG.