Poolwerx’ Annual Convention celebrates 30 years

Poolwerx, the world’s largest franchise pool servicing brand, celebrated its top performing franchise partners at this months’ annual convention. The first to be held in person for two years, the Convention also coincided with the company’s 30-year anniversary. As always, there were awards to recognise and reward Poolwerx’ established and up-and-coming franchise partners in Australia and New Zealand.

Poolwerx CEO Nic Brill said it was extra special to host the entire network in person at Port Douglas after two years of virtual events due to the pandemic.

“There’s nothing like celebrating our franchise partner’s exceptional achievements and reconnecting in person,” he said. “Our annual Poolwerx Convention is not only an opportunity to celebrate our successes, but also to come together, learn from each other and give our franchise partners the tools to set themselves up for the next 12 months, especially the peak summer season.”

A time to reflect – and to look forward

Brill added that celebrating 30 years of Poolwerx was a good time to reflect on the legacy of the brand and also look to the future.

“The pandemic challenged many,” he said. “However, we saw a boom in the home services industry as people prioritised making their homes a multifunctional space. This home-cocooning trend is continuing and demand isn’t slowing down. As such, we’ve onboarded close to 50 new franchise partners in the past two years, and partners experienced phenomenal growth – last year was our strongest to date.

“I am incredibly proud of all our franchise partners for their continued dedication, resilience and commitment to Poolwerx and I’m excited to celebrate our winners as we start an exciting new chapter.”

Franchise Partners of the year

Entrepreneurs Michelle and Rob Hudson (pictured), owners of two local Poolwerx shops in Albury and Wodonga, were recognised as the 2022 Franchise Partners of the Year.

Brill described them and their team as a beacon of resilience.

“Being franchise partners for nearly half of Poolwerx’ lifetime, Michelle and Rob’s resilience has found them continuing to make waves in the industry,” he said. “With incredible business ethics, they have pieced together great marketing and a stable team that continues to excel. As true Poolwerx leaders, they live and breathe what our brand stands for.”