Battery World has powered through the Covid-19 crisis, reporting significant sales boosts across its 111 store network for May and June.
Growth was up in May (21.2%) and June (20.5%) over the same period last year.
Contributing to the success was the network’s expansion of services to meet changing customer needs.
Battery World introduced contactless delivery and free battery testing coupled with vehicle health checks and free 24/7 roadside assistance.
Franchisee Greg Leslie from Townsville saw large growth in May and accredited his double-digit growth to ensuring customers had continued access to quality Australian-made products when they needed it.
“We saw a massive push for Aussie-made products coming from the community, particularly with car batteries and camping and leisure products as families started to switch their international and interstate travel plans with road trips closer to home,” Leslie said.
“Our main goal as a store was to keep our doors open to help customers in a time when they needed us most. With people remaining at home, our customers were appreciative of Battery World’s free delivery initiative, as it eased their situation with convenience and continued access to necessary supplies.”
Battery World’s growth initiatives paid off
Battery World national major accounts manager Daniel Klingner said the brand’s strategic business partnership strategy has also paid off.
“We worked with and continue to work closely with essential services during this period, and as a result saw our partnerships with national supermarket chains grow to allow them to mobilise more delivery vehicles.
“The satisfaction of our network’s service from our accounts during this time has exposed Battery World to international brands now seeking quality, Australian products,” he said.
During the peak of lockdown, stores experienced increasing demand for automotive products. Home office, security and tools categories also saw a big boost with more people working from home and taking on those almost forgotten home projects.
Executive Director, Paulus Wanandi, said “We wanted to give our franchisees messages they could go to market with comfortably and confidently, and tangible sales strategies that would add value to our customers.
“We realised early on the resounding consumer sentiment seeking Australian companies and products to support and engage with during this time.”
Battery World revised its membership loyalty program, The Volt and launched a $99 Australian-made car battery promotion.
As a result the network saw sales increase week-on-week, Wanandi said.
“Many of our stores are based regionally and are vital links to the operation of their town. We made sure that our omni-channel strategy complemented the exceptional customer service and product expertise that our local stores provide.”
