Popular US brand Cinnabon is opening its second Victorian store at Melbourne Central on 12 July.
Always Hungry Club is the family-owned hospitality business that owns the master rights to the brand in Victoria.
Managing director Veronica Cheung said “Victorians proved their love for Cinnabon with a phenomenal response to the Watergardens store, but we know how many people are clamouring for a store in the CBD, so we knew the time was right to launch our second store.”
The new store will mark Cinnabon’s 24th location in Australia.
Cheung said the latest launch takes the company one step closer to their goal of opening three stores before the end of year.
