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Followmarketing Archives
Why ‘community’ is a major marketing trend
Use data tools can help turn foot traffic into loyal customers..
Meet the six marketing personas: which one are you?
Each marketing persona has advantages and pitfalls.
From Coke cans to shoes to menus: what’s behind the rise in personalised products?
Personalistion is a key business trend in 2024.
Investment in marketing and staff the key growth vehicles for SMEs
Research revals costs, interest rates and cashflow are significant challenges.
ACCC lays down the law on green claims
Businesses must be able to substantiate environmental or sustainability claims when marketing or risk enforcement action...
Blooms The Chemist appoints chief marketing officer
Blooms The Chemist has appointed Yvette Costi as chief marketing officer. Costi takes up the role vacated by Pamela Bish...
Social media marketing trends for 2022
It’s that time again! New social media platforms and trends emerge as 2021 closes in. If your business is using social m...
Quest’s multi-million dollar campaign unveiled
Quest Apartment Hotels’ franchisees are set to take centre stage in a multi-million-dollar, omni-channel campaign,...
Baskin-Robbins scoops marketing award third time in a row
Baskin-Robbins has scooped a marketing excellence award for the third time in a row. The ice-cream chain’s 2020 Au...
New Domino’s CMO appointed
Domino’s has appointed a new CMO, chief marketing officer, after a global recruitment search. Sydney-based Adam Ballesty...