Poolwerx has appointed a chief operating officer to accelerate growth in the US.
Marla Mock has experience with top home service brands including ServiceMaster, Rainbow Restoration, Aire Serv, and Molly Maid.
Poolwerx executive director, Steve Greenbaum said “Poolwerx is entering an exciting phase of growth across the US, and Marla brings the leadership experience and expertise to help us scale the right way.
“She has an excellent track record supporting franchise owners, strengthening operations and building high-performing teams across leading home-service brands.
“Marla understands what franchisees need to succeed, and we’re thrilled to welcome her to the Poolwerx leadership team,” Greenbaum said.
Mock said she was drawn to the Poolwerx brand because of the company’s commitment to its franchise system.
“I’m thrilled to join Poolwerx at such a pivotal moment in its US expansion,” Mock said. “I am looking forward to championing our franchise partners and enhancing operational excellence as we continue building a system where owners feel supported, empowered, and positioned for long‑term success.”
Poolwerx launched its poolcare business in the US a decade ago. It now has 38 retail stores and 95 vans operating across 16 US states.
