Aussies receive certification at the IFA

Five Australian executives have become the first in the country to complete the inaugural Certified Franchising Executive (CFE) program and some were on hand to receive their certificates at the International Franchise Association’s annual conference in Las Vegas this week.

The five executives are Peter Baily from Luxottica, Jane Lombard of The Franchise Shop, John O’Brien at PoolWerx, Sara Pantaleo from La Porchetta and Pack & Send’s founder Michael Paul.

This year there were nearly 1200 delegates receiving the internationally recognised professional accreditation.

The Franchise Council of Australia introduced the CFE program in 2012.

Certification requires completion of training and seminar programs, online education, participation in FCA approved activities and industry experience.

“I feel honoured to be in this first group of graduates,” said Pantaleo, whose casual dining company is this year celebrating three decades in business.

“The great challenge for all of us in the franchising sector is to remain innovative and fresh in our approach. Continuous education is essential to keep up to date and stimulated with new ideas. I’m a great believer in ongoing training for everyone involved in franchising, including franchisors, franchisees and their staff.”