The Red Rooster chicken chain, part of the Craveable Brands stable, has harnessed the festive spirit for a revamped summertime campaign.
Reds has chosen to hero an existing TVC that continues to resonate highly with Aussie families.
Lisa White, head of marketing at Red Rooster said: “Rather than reinventing the wheel, we’ve doubled down on a proven creative asset, allowing us to invest more in high-impact media placements and customer value while reinforce a clear, recognisable message.
“It’s a smarter, more efficient use of our marketing dollars ensuring maximum engagement and react at a time when affordability and familiarity matter most.”
The campaign aims to boost sales, strengthen awareness and engage broad audiences.
The fully integrated campaign is spearheaded by the TVC/OLV and supported by radio, OOH, social, digital and experiential elements.
The seasonal messaging continues with the return of the viral Fried Lights candles; the Cannon Hill restaurant “A Very Merry Chickmas” festive lights activation in Brisbane in partnership with KIIS FM Brisbane; and the 25 Days of Chickmas loyalty promotion via the Red Royalty App.
Reds’ CEO Sam Bragg said “Summer is the most emotional and opportunity-rich period for Australian food retail. Our strategy is to make roast-led dining part of Australian summer season, not just for Christmas, but for every gathering, from backyard cricket get togethers to picnics at the park. We’re stepping into that space with a clear, confident message that Reds is here to sort dinner this season.”
