A mum of three, Bec Quartermaine, who was diagnosed with breast cancer at 38, is the face of this year’s Bakers Delight Pink Bun national campaign.
The campaign, which launches on 14 May in stores nationwide, aims to boost breast health and early detection awareness for the next generation.
“One of the greatest joys in this chapter for me is that my eldest daughter, my seven-year-old Lily, is proudly involved in the Pink Bun campaign with me,” Quartermaine said.
“After spending the past two years navigating cancer treatment as a young mum, seeing Lily embrace the campaign – with innocence, pride and excitement – is deeply meaningful.
“And while not aiming to frighten the younger generation, I believe this is an opportunity for families to slowly introduce awareness to these young minds so when they’re grown up, hopefully they will be more aware,” Quartermaine said.
Breast cancer is the most common cancer diagnosed in women in Australia and accounts for about 27 per cent of all new cancers in Australian women. An estimated 1,035 women under 40 years were diagnosed in 2025.
This year’s Change Her Story initiative focuses on how early awareness and community support can transform the future for women, their daughters and their families.
Over the past 26 years, Bakers Delight’s annual campaign has raised more than $27 million for Breast Cancer Network Australia (BCNA).
All proceeds from the sales of the six-pack Fun Buns will go to BCNA.
