The Burrito Bar chain has just unveiled its first multi-brand, drive-thru outlet.
The Griffin, Brisbane, venue has hit a number of firsts with its mid-April opening. It is the fifth new Burrito Bar location to open in the last few months but the Mexican chain has significantly raised the bar with its latest iteration.
Shaun Butcher, GM, Burrito Bar, told Inside Franchise Business Executive “Griffin included a number of firsts for Burrito Bar. It was our first ever three-brand location, inclusive of our fifth Sweet Republick ice-cream kiosk and our first Smokin Ribs & Burgers restaurant (which is the evolution of our existing virtual restaurant brand).
“It is also our first drive-thru, servicing both Burrito Bar and Sweet Republick customers. All three brands have proven unbelievable popular with the Griffin Community, with our opening on Monday, 19 April breaking our all time opening record.”
The outlet is franchised, owned and operated by the existing Peregian Springs franchisee.
Butcher said the Griffin site is showcasing the restaurant partnership with sister brand Smokin Ribs & Burgers and the business has added a Sweet Republick kiosk as an option for franchisees.”
“While we are more than happy to do a single concept site, franchise partners are seeing the potential benefits and profitability of having multiple brands built into the same location,” said Butcher.
“However, this is all done with only a very minor increase in set-up and operating costs, mostly due to the single highly efficient kitchen out the back preparing meals for multiple concepts.”
Butcher said Burrito Bar is in discussion over more sites.
