CWG partners with Swoop Funding to boost franchisee access to finance

CWG Swoop partner
Franchisee access to funding is the goal of the new partnership. (Source: Supplied)

Anytime Fitness Australia’s parent company Collective Wellness Group is partnering with Swoop Funding to deliver finance solutions for new and existing franchisees.

The five-year-old finance business offers a diverse range of funding opportunities across loans, equity and grants.

Simone Causer, CWG’s head of procurement, said “We are in an unparalleled time of disruption across business and society. Now, more than ever, we must support all our businesses to ensure people are disrupted as little as possible.

“By ensuring all businesses have fast and simple access to finance we can safeguard the enterprise that has built our community. We’re delighted to be offering Swoop’s innovative funding tool to make this happen.”

Through this partnership, new and existing CWG franchise owners will have access to Swoop’s network of more than 100 providers. In addition to access to customised funding, Swoop offers a dedicated funding manager, financial health check, and finance alerts and updates. 

Swoop’s head of country, Cynthia De Vera said “By offering working capital solutions suited to the needs of individual franchisees, we hope to ensure these businesses are set up for success in the path to revival post Covid-19.”