Established football destination business Kikoff Football has launched a franchise model, aiming to tap into the increasing popularity for soccer. The 16-year-old business had its best six months from July to December 2023.
The concept is an outdoor sports facility offering pitches for hire, seasonal 5-a-side football competitions, coaching programs and birthday parties.
Co-founder Oli Brambley said competitions, coaching and birthday parties are the biggest revenue drivers.
The model utilises the day parts, with external sports business hiring the facilities during the day, kids coaching from 4pm till 6.30pm and adult leagues operating from 6.30pm till 10pm.
Kikoff’s all-weather pitches suit a wide variety of sports including hockey, dodgeball and AFL.
Field options for Kikoff locations
The optimum site is a space to house four 5-a-side football pitches although smaller areas that can yield two fields are a viable option.
A four field facility costs about $500,000 to build, a figure Brambley said can be recouped within a year.
“We have spent the past two years refining and building the model to work with minimal staff and still bring in the same revenue,” he said.
Franchisees sign up for a five-year term, with options to renew, and operate within an exclusive territory.
“We can consult on the best location, costs, major planning considerations as well as council or landowner issues,” said Brambley.
“We plan to have three franchisees by mid-year, and five by the end of 2024,” he said.