Grill’d has unveiled its latest collaboration, a celebration of all things Barbie in a partnership with Warner Bros.Pictures and Mattel.
For a limited time the burger chain is offering Barbie-inspired menu items, and has transformed its Galeries, Sydney, store into a Dreamburgers Diner. Burger lovers will be immersed in a Barbie wonderland at the store which will offer the exclusive seafood Barbie Beach Roll until 14 August.
Ben Goss, chief marketing officer at Grill’d, said “The new Barbie film has been the most hotly anticipated movie of the year since the very first teaser, and we’re stoked to have a role in this epic cultural event.
“The bright pink is a first for Grill’d, and it’s also one of the few times we’ve tested the waters in the world of seafood, with the introduction of the Grill’d Barbie Beach Roll.
“We couldn’t be more excited about this partnership with Warner Bros. Pictures and Mattel, bringing Barbie’s signature pink and beachy lifestyle to our menu and our restaurant at The Galeries in Sydney.”
The second menu item, the Barbie Dreamburger in a pink panini bun, is available at all Grill’d locations and as a delivery order.