Fast food chain McDonald’s is set to inject $1 billion into opening 100 new restaurants across Australia and upgrading its existing network.
The company’s Australian chief Antoni Martinez says the company wants to capture the brand’s growing popularity and modernise its online offering.
“I just think when you look at our performance at the moment, it’s a great opportunity for us to accelerate that growth,” Martinez told The Australian.
“We are seeing customers and sales growth, we’re seeing opportunities to innovate and excite customers, because we’re seeing drivers in growth such as the delivery platform and drive-thru, in our McCafe.”
The company plans to spend about $600 million on 100 new stores in the next three years while $450 million will be spent on refurbishing.
Martinez added that customers are “keen” to see more McDonald’s in their local communities since about 85 per cent of all McDonald’s stores are owned by franchisees.
The brand also wants to supercharge its “convenience offer” by making big improvements to its online platforms, home delivery and mobile app.
Over the past year, customers redeemed more than 58 billion points through the MyMacca’s Rewards program with total digital sales making up about 40 per cent of system-wide sales.
“It continues to highlight the value that customers put towards convenience, their ability to engage on the MyMacca’s app,” said Martinez.
This article was first published on sibling website Inside Retail.