The US-based global gym business Planet Fitness grew its membership to about 19.7 million members last year.
It added 150 new clubs, including 21 corporate-owned locations, bringing system-wide total clubs to 2,722.
The full year system-wide same-club sales increased by 5 per cent, the gym chain reported last week.
In Australia Planet Fitness has 23 clubs open along the east coast, and another five set to open soon.
CEO Colleen Keating said, “We delivered solid results in 2024 and met the growth objectives we outlined at the start of the year. Key achievements included refinancing a portion of our debt, initiating an accelerated share repurchase program, introducing an enhanced economic model for opening and operating a Planet Fitness club, raising the new member Classic Card price for the first time in more than 25 years, and evolving our brand strategy which was deployed as part of our year-end marketing campaign.”
Keating said “We enter 2025 with a focus on continued execution of our strategic objectives – redefining our brand, enhancing member experience, refining our product, and accelerating club openings. We’re confident that delivering on these initiatives will boost the economic value proposition for all stakeholders – franchisor, franchisees, and members – and ultimately deliver increasing value for shareholders.”