Quest COO David Mansfield takes up the role of managing director at The Ascott, the business which has an 80 per cent stake in Quest.
Mansfield will be responsible for overseeing Ascott’s managed operations throughout Australia, in addition to ongoing global operations for business format franchise brand, Quest.
With more than 30 years’ experience in hospitality and asset management, Mansfield joined Quest as chief operations officer in July 2019.
He has held senior leadership roles with InterContinental Hotels Group and Hyatt International, is certified in Hotel Real Estate Investments and Asset Management from Cornell University and currently serves as the chairman of the National Advisory Board of Employment and national board director with the Accommodation Association of Australia.
Mansfield is also a certified member of the Australian Institute of Company Directors.
His appointment follows the completed integration of the serviced apartment business into The Ascott, which now assumes the running of the franchised business.
Mansfield said “As a unified group, we will be able to drive operational efficiencies, and reap greater synergies through cross marketing and sharing of business intelligence to deliver greater value for our customers and business partners.
“We will leverage our greater breadth of expertise to continue to grow our presence and navigate this challenging time together with tenacity to bring Ascott to greater heights.”
The highly rated Quest franchise network counts more than 170 hotels across Australia, New Zealand, Fiji and the UK and in 2020, despite the pandemic, opened five new properties in Australia, and one in New Zealand.
Ascott also secured its first property in Australia under its ‘lyf’ co-living brand designed for millennials and millennial-minded customers. The launch of lyf Collingwood Melbourne is slated for 2022.
This year Ascott has a plan for five Quest properties to open in New Zealand. In 2022 Ascott is ramping up the openings, with its third Citadines property in Australia and seven further Quest properties scheduled for Australia and New Zealand.
Ascott, a wholly owned subsidiary of CapitaLand Limited, is a Singapore company with a portfolio spanning more than 190 cities in Asia Pacific, Central Asia, Europe, the Middle East, Africa and the US.
