Swimart, Australia’s longest-serving swimming pool and spa franchise network, is merging with Paramount Pools in New Zealand.
The merger marks Swimart’s most significant franchise development since it launched its single retail store in 1983.
Paramount’s three locations will boost Swimart’s current footprint of four retail stores and two mobile operations in New Zealand.
Rick Graham, Swimart’s executive officer for Australia, and New Zealand, emphasises the significance of the merger as a pivotal aspect of Swimart’s growth strategy.
Swimart acknowledges the rich history of Paramount Pools within the New Zealand market and commits to honouring its legacy,” he said.
“From the rebranding process to supplier support and customer care, we have the utmost respect for Paramount Pools’ remarkable heritage.
“This is only the beginning of our partnership as we see so many further opportunities for collaboration and innovation,” said Graham.
Legacy brands Swimart and Paramount Pools NZ
Paramount Pools and Swimart have a combined 98 years’ experience in the Australasian pool and spa industry.
Swimart was founded by ASX-listed Waterco to provide consumers direct access to its filtration, sanitation and heating equipment. Paramount Pools is owned by the New Zealand-based manufacturing and wholesale operation Poolquip.
Craig Wilson, director of Poolquip, predicts a strong future for the business.
“This merger will bring a new level of industry expertise and experience never seen in this country before. Since launching the iconic Para Pool more than 50 years ago, Paramount Pools has become the trusted source of pool and spa advice for Kiwis,” he said.
“Today, Swimart leads the way by offering not only a great range of products but also providing premium service and expert advice, the same pillars Paramount Pools was built on.
“Both brands have a long history of delivering great customer service in this industry and their combined experience will only benefit them further.”
