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How to avoid the top online marketing errors for your business
As consumers continue to make the switch to online buying, businesses are spending more time and money focusing on the q...
Is in-house marketing on the way out?
New research has found that traditional senior in-house and agency marketing roles may be on the way out. According to t...
Domino’s TikTok Challenge the latest food franchise promotion: who else is getting in on the act?
Food franchises have been getting creative to keep business flowing and customers engaged in our new normal. Domino’s ‘C...
KFC slogan ‘It’s finger lickin’ good’ takes time out
Global fried chicken chain KFC has ditched its world-renowned advertising slogan, It’s Finger Lickin’ Good – for ...
Burrito Bar’s bold strategy pays off
How has Burrito Bar managed to stay on an upward trajectory during the Covid crisis? It turns out the 31-outlet Mexican-...
Why Barbeques Galore marketing bucked the cost-cutting trend
Since the pandemic hit, retailers have largely focused on cost-cutting; for a lot of businesses, now is not the time to ...
Pedders supercharged partnership with Supercars revealed
Aussie automotive franchise Pedders Suspension & Brakes has unveiled a monster new partnership with Supercars. The n...
KFC’s Nikki Lawson to lead Taco Bell global branding
Big changes afoot for KFC South Pacific’s managing director Nikki Lawson. After nearly 20 years with the chicken b...
Minuteman Press names third-generation president
Many chains like to label their business a ‘family’, but for marketing and print franchise, Minuteman Press Internationa...
Are you getting good brand value?
So what exactly is in a brand? A rose by any other name would smell just as sweet… or would it? The immortal words...