UK firm buys US boutique yoga brand

UK firm wellness acquisitions
Wellbeing business boosts its broad portfolio. (Source:

The Original FitFactory has acquired TruFusion, a US-based fitness and yoga franchise with 15 locations, as part of a mega acquisition spend.

The Glaswegian firm this year completed acquisitions of eight global companies for a combined transaction value of more than €128 million ($202.4 m), according to EU-Startups.

TruFusion has already opened its first international site, in October 2022 in Dubai.

According to EU-Startups the brand purchases completed over the last year include a global ecommerce sports nutrition and wellness business, nutrition and wellness product line, a virtual event business, a sustainable activewear brand and a military-style fitness program.

The Original FitFactory was founded in 2016 with TV.FIT Productions creating workout programs and TRUCONNECT a fitness community app.

Now the UK-based business has boosted its wellness portfolio and gained access to more than 10 million customers across 100 countries.