Vietnamese coffee chain Trung Nguyen Legend is expanding its global presence by opening 10 new stores in the US and China this year.
In the US, the company has opened two stores in San Jose, California, offering various products, including its signature Zen coffee.
Trung Nguyen Legend made its debut in the country last year in Los Angeles, serving filter coffee and espresso made from Robusta and Arabica beans grown in Vietnam.
Furthermore, the company also sells its coffee products in retail outlets such as Costco, Amazon, Walmart, and Ebay.
Meanwhile in China, Trung Nguyen Legend is set to open eight new locations in three cities, bringing the total number of stores in the country to 19.
The company has expressed its plans to expand further in China, aiming to open 130 stores this year and establish 1000 stores in the long term.
In addition to the US and China, Trung Nguyen plans to expand its presence in other locations, such as Australia and Canada, and countries in Asia and Europe.
This article was first published on Inside Retail Asia.
