Totally Workwear, Australia’s largest network of workwear specialists, has re-launched its brand mission, focusing on trade, safety and uniforms.
The brand evolution celebrates the worker, not just the workwear. A hard-working, straight-talking tone of voice and visuals that are honest, gritty and above all human, really reflect today’s diverse workforce.
Totally Workwear has refined its identity to better serve its evolving customer base, connecting to local communities and improving its sustainability practices.
A crisp black, red, and white logo is framed up with a functional Trade, Safety and Uniform service proposition with an emotive new brand tag line, ‘Love Your Work’.
Head of Totally Workwear, Troy Yewdall, said “Our refreshed branding represents an absolute commitment to authenticity and expertise, underpinned by a culture of humility and integrity. It’s about a consumer experience that really connects with workers, in their communities and in very real way. Ultimately, we exist for the workers, we like a laugh, and we love our work – this brand is the embodiment of that.”
Marketing manager Ray Chand said “it’s all about authenticity and consistency in our creative execution. Delivery of our brand truth looks like consumer connections that ensure our audience knows, that we know them. We have the workwear they need, from the brands they want.”
Totally Workwear is Australia’s largest network of 90 workwear specialist stores.