Viva Leisure signs extended Brumbies’ Super Rugby partnership

Viva Leisure Brumbies partnership
The fitness business has supported the ACT Brumbies since 2004. (Source: vivaleisure.group)

Viva Leisure has signed up to be a major partner of the ACT Brumbies teams for the 2026 and 2027 Super Rugby and Super Rugby Women’s seasons.

As part of the deal, the Viva Leisure logo will feature prominently on the chest of the ACT Brumbies Men’s and Women’s playing jerseys, training apparel, and team uniforms.

Viva Leisure also secures naming rights to the Brumbies HQ Gym. The multi-brand fitness business will extend its support to local and club rugby in the ACT region, coinciding with the 30th Anniversary of the ACT Brumbies in 2026.

Joe Roff, ACT Brumbies chair, said the rugby team is delighted to have Viva Leisure as a major partner.

“Their continuing association with the ACT Brumbies since 2004 demonstrates a genuine and long standing commitment to rugby, from grassroots to elite levels, across all ages and for both men and women. As we celebrate our 30th anniversary in 2026, having a partner so deeply connected with health, fitness, and community, and one founded in Canberra that operates nationally and internationally, is a perfect fit.”

Harry Konstantinou, CEO and managing director of Viva Leisure, said “Displaying our brand across the men’s and women’s jerseys & uniforms and taking-on naming rights at the Brumbies HQ gym reflects our commitment to supporting rugby at every level and across multiple parts of Australia.

“This partnership underscores our mission to make health and fitness accessible, inclusive, and inspiring for all Australians,” he said.

Viva Leisure’s portfolio of consumer brands include Club Lime, Plus Fitness, World Gym, hiit republic, GroundUp, Rebalance, Cycle Lab, and Club Pilates. Across the brands Viva operates more than 480 locations across Australia, New Zealand, and India.