You are what you think, so what are you thinking? What Steve Jobs can tell us about success

Is your leadership your biggest strength? Or are you letting hesitation get the better of you?

If you reflect on ideas you’ve had in the past but haven’t acted on, would some of them have worked?

Fear of failure or lack of commitment and follow-through can hold us back.

In business there are five fears to be wary of: loss of power, regret, losing face, falling behind and losing friends.

The key is to not let fear rule your decision making or your innovation.

The legendary co-founder of Apple, Steve Jobs, believed that innovation was central to good leadership.

“Innovation distinguishes between a leader and a follower.”

Of course he acknowledged that not all ideas will work but it is crucial to keep improving.

"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations."

Other observations from Jobs about business and success are good reminders that being a success is often just about putting in the extra, reports

"I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance."

And when it comes to business success it really isn’t just about the entrepreneur.

Jobs referenced ’60s band The Beatles as an ideal business unit – four individuals keeping each other in check.

“They balanced each other, and the total was greater than the sum of the parts. That's how I see business: great things in business are never done by one person, they're done by a team of people."