Banjo’s Bakery aims to raise $25,000 for child safety by donating 50 cents from every large coffee sold across its stores in October to the Daniel Morcombe Foundation.
This is the sixth year of the campaign which donates all funds raised to Foundation to support its annual Day for Daniel on Friday 30 October.
The national initiative brings together schools, early learning centres, families and communities to help give children the knowledge and skills to keep themselves safe.
The Daniel Morcombe Foundation was founded by parents Bruce and Denise Morcombe after their son was abducted in December 2003 while waiting to catch a bus on the Sunshine Coast, Queensland.
Denise Morcombe said “Last year, approximately 269,000 children took part in Australia’s Biggest Child Safety Lesson as part of Day for Daniel, showing just how powerful these conversations can be when we come together.”
Bruce Morcombe said funds raised through partnerships like Banjo’s would help the Foundation continue delivering vital child safety education and resources.
“The funds raised by Banjo’s will help us continue providing children, families and communities with access to child safety education and resources that can make a real difference,” he said.
This year’s campaign brings together 23 Banjo’s Bakery stores across Queensland, New South Wales, Victoria and South Australia.
Banjo’s Richlands GM Russell Glyde said the campaign was a meaningful way for Banjo’s to bring its local community together in support of an important cause.
“Every child deserves to grow up feeling safe and that’s something we all have a role to play in. Being able to make a contribution through something as simple as a morning coffee is really special to us,” Glyde said.
Since 2020, Banjo’s partnership with the Daniel Morcombe Foundation has raised over $75,000.
