Chatime Australia is celebrating 20 years of business with a fresh campaign and the return of a fan favourite – the O.G. Premium Pearl Milk Tea.
The Charm the World campaign provides franchisees with a comprehensive marketing and engagement platform. It features exclusive in-store activations, digital promotions, and collectible merchandise designed to increase customer engagement and deliver higher transaction values and stronger brand loyalty.
Rachel Druce, national marketing manager, Chatime Australia, said “As we celebrate a milestone 20 years, this campaign is not only a tribute to our heritage but also an opportunity for our franchise network to reconnect with what makes Chatime special.
“The permanent return of the O.G. Premium Pearl Milk Tea represents both nostalgia and growth – it’s a way of honouring our roots while driving renewed excitement across our stores.”
The bubble tea chain is serving its top six signature drinks in limited-edition 20th Anniversary blind cups, each paired with a collectible limited-edition bag charm. The “blind box” concept is designed to generate excitement and social buzz, encouraging shareable moments both in-store and online.
Two decades after launching, Chatime has more than 1,400 locations globally and a strong footprint across Australia.
