Major franchised hotel business Accor has appointed AFL Women’s player and media personality, Daisy Pearce, as its latest ALL – Accor Live Limitless ambassador.
Pearce is an award winning athlete, sports commentator, full-time mum, and captain of the Melbourne Football Club’s AFLW team and joins fellow ambassador, surfing supremo Sally Fitzgibbons, to showcase the Accor loyalty program.
Accor Pacific CEO, Sarah Derry, said “We are extremely excited to be investing in the rapid rise of women’s sport, and to be able to connect our ALL loyalty members directly with such great talent.
“Daisy Pearce is the first woman to be elected a director on the board of the AFLPA, a highly regarded member of the Channel Seven AFL call team and someone who constantly strives to improve the sport for her peers. We know she inspires other strong females, and are thrilled to be channelling this for our loyalty members.”
Pearce will be capturing her experiences as she travels to Accor properties around the country. She will also be holding and hosting events for ALL members throughout the year.
The appointment of Pearce and Fitzgibbons comes as Accor sets a goal to support the growth of women’s sport, and back strong women who inspire others.
It has existing signings with the AFL and AFLW, and sponsors the Goal of the Year and has already forged other loyalty program partnerships with Accor Stadium, Qudos Bank Arena, the NRL and Melbourne Food & Wine Festival.
Accor brands across the Pacific region include SO/, Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis budget.
