Anytime Fitness Australia has signed up as official 2026 Trade and Draft Partner and exclusive gym partner of the Adelaide Football Club.
The club’s midfielder and vice-captain Alex Neal-Bullen becomes an official Anytime Fitness ambassador.
Through Anytime Fitness’ “Train Like A” content series, fans will get insights into what it takes to “Train Like A Crow.” Neal-Bullen will showcase the training habits, preparation, and mindset required to compete at an elite level while inspiring everyday South Australians to achieve their long-term health and fitness goals.
Anytime Fitness Australia managing director Simon Thompson, himself a former Olympic triathlete, said the two organisations believe “strength extends beyond game day”.
“Through this partnership we hope to inspire South Australians to move more, train with purpose and experience the lifelong benefits of strength training. With 52 Anytime Fitness clubs across the state, we’re excited to make that journey more accessible than ever.”
As part of the agreement, Anytime Fitness will have a strong presence across the Crows’ platforms. This will include LED and superscreen branding on match days, social media integration, and branding on the uniform of Adelaide’s list management team during the 2026 Trade and Draft period.
