Choice Hotels Asia Pacific has partnered with the South Australian Tourism Commission and unveiled a new consumer campaign.
The partnership will debut the ‘Discover your ultimate South Australian Experience’ promotion. Participants enter a draw to win a grand prize of a $1,000 Choice Hotels gift voucher to use at the South Australia property of their choice, plus a $500 visa debit card.
There are five runner-up accommodation vouchers up for grabs.
Choice Hotels’ new initiative supports the South Australian Tourism Commission’s ‘For those who want a little more’ campaign, which encourages visitors to explore the variety of experiences South Australia has to offer.
Last month Choice Hotels Asia Pac reported the return of corporate travel with guests combining work with leisure focused on value for money. Both capital and regional cities are experiencing a major surge in corporate bookings as business travellers opt for longer stays, embrace Covid safe travel and a return to the workplace.
As Australians choose to travel domestically, direct online bookings have set new records for Choice Hotels in the first half of 2022. Its second quarter figures were up 38 per cent compared with the same period in 2021, and 155 per cent compared with the same period in 2019.
Read more about Choice Hotels’ partnerships and expansion here.
Picture credit: Andre Castellucci
