Anytime Fitness has teamed up with Apple Fitness+ to add benefits to its gym membership. The alliance gives members free access to thousands of workouts and meditations on Fitness+ for the lifetime of their active membership.
The collaboration also enables existing Fitness+ users to receive four weeks free when they sign up to a 12-month Anytime Fitness membership.
Caitlin Bancroft, group chief marketing officer, Anytime Fitness, said “We know that for many people, stepping into a gym for the first time can be intimidating. This partnership brings together the motivation and guidance of Apple Fitness+ with the real-world support of our club teams, giving members a personal trainer in their pocket and a community by their side.
“We’re committed to being the most welcoming and inclusive fitness community in Australia,” Bancroft said. “This partnership is about breaking down barriers and building up confidence – helping more people feel comfortable, capable, and connected wherever they choose to move.”
Fitness+ offers users access to programs in 4K Ultra High Definition on iPhone, iPad and Apple TV, ranging from 5 to 45 minutes.
